Meet Tidi
Hi, I’m Tidimalo Shabalala, a communications specialist with over 16 years of experience and the founder of Tidi Consulting Limited, a Hong Kong–based consultancy established in 2021. My passion lies in supporting small business owners and influencers by strengthening their brands through creative strategies, practical tactics, and effective communication.
My career began in South Africa, where I worked as a communications manager for global agency affiliates including Magna Carta (TBWA network), Ogilvy South Africa, and FleishmanHillard South Africa. In 2018, I relocated to Hong Kong, where I have spent the past 7 years building my career and deepening my expertise within the market, now proudly holding Hong Kong citizenship. This dual perspective allows me to bring both African and global communications insight to the work I do with entrepreneurs and small brands.
Through Tidi Consulting, I provide consulting, workshops, and brand strategy support designed to help small businesses grow in cost-effective and impactful ways. I am also a co-author of My Voice Vol. 5, published by Global Publishing House in Singapore. In 2024, Tidi Consulting was recognized at the Global Women of Influence Awardsfor its work empowering entrepreneurs and supporting brand growth across communities in Hong Kong and South Africa.
#MyVoice Vol.5: Inspiring Stories of Hope, Courage & Fearlessness
Co-Author of A collective Memoir By Women of Substance
Finding your voice can mean speaking out loud! I’m proud to have contributed to the chapter “Belonging” in My Voice Vol. 5, where I share some of my funniest and defining moments as a mum and wife who moved abroad with my 10-month-old and 6-year-old South African children.
The chapter reflects the connections, people, and experiences that shaped my journey. Along with 20 other women from around the world, we shared stories of overcoming obstacles and creating positive outcomes, celebrating resilience, courage, and the power of community.
Global Women of Influence
2024 Awardee
Tidi Consulting is proud to have been recognized at the Global Women of Influence Awards 2024, organized by Global Publishing House in Singapore. The award honors women globally who are forging new paths, driving meaningful impact in their communities, and applying innovative “New World” thinking on an international scale.
This recognition reflects Tidimalo Shabalala’s dedication to empowering entrepreneurs and building impactful brands through strategic communication.
It marks an important milestone in her journey and reinforces Tidi Consulting’s commitment to supporting small businesses and communities across Hong Kong and South Africa.
